With the launch of the Chicago Heritage Collection, we faced a unique design brief: create packaging for 3 distinct chocolate bars that honour Chicago's historical identity while embodying a brand that exists outside of time. How do you carry a story from 1893 into a product made for present and beyond. Where heritage meets modern drama. 'Unwrap The Taste, Reveal The Story.' The most powerful brand experiences create moments of discovery, where meaning is earned through interaction. Foiling acts like wrapping paper being peeled back. A moment of anticipation. Gold appears beneath the surface. The story and quality reveal themselves from within.