Elegant red portrait

Covet Chocolate

2020
In the heart of Dubai, COVET® is reimagining what a chocolatier can be. Every bar begins far from the city, in organic cocoa groves scattered across the world, where COVET® seeks out only the rarest and finest beans. Faithful to the artisanal bean-to-bar tradition, each bean is then guided through a slow, deliberate process. It is handpicked and roasted until its character emerges. It is cracked, sorted and winnowed to reveal the pure nib, then ground, conched and patiently tempered into silken form. Only then is each bar wrapped by hand, with the same care and artistry that shaped it from the start. Rich in flavour, flawless in texture, and worth coveting.

Brand Identity

Packaging Design

Illustration

avant garde portrait
silhouette on orange
red hat portrait
smiling man in cap
Serene Portrait flowers
Unlike other bean-to-bar brands, COVET® packaging is designed to outlast the chocolate. Each pack includes 18 pattern stickers so customers can decorate the armchair illustration on the front. That panel then tears away to become a coaster or bookmark. The result is packaging people keep rather than throw away: more sustainable, distinctive on the shelf, and a lasting reminder of the brand.
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