Dulcetmoon
2017
At Dulcet, mooncakes are made with patience. Rich lotus seed paste, golden salted yolks and delicate pastry come together through techniques passed down over generations, then are refined with a modern eye and nature’s purest flavours. Every bite brings back round tables, lit lanterns and stories told under the full moon. More than a sweet treat, each mooncake carries the love, nostalgia and quiet ritual of the Mid-Autumn Festival, made to be shared, given and remembered.
Brand Identity
Packaging Design
Illustration
The packaging takes its cue from the Jade Rabbit, the Moon Goddess Chang’e’s companion, and brings myth and modern design together. A pure white box stands for calm, and a circular cut-out acts as the full moon, framing a glimpse of the vivid illustration inside. Like a well-made mooncake, it’s all about balance: understated on the outside, rich within. It invites people to celebrate heritage, togetherness and the quiet beauty of the Mid-Autumn night.
Chicago Sweets
