Lesso Home
2018
Lesso Home is a global innovator in building materials and furnishings, delivering integrated solutions through a network of more than 200 of the world’s most trusted industry-leading suppliers. As the business prepared to enter the Australian building supplies market, we were invited to create a brand that could introduce Lesso Home to a new audience and earn its place in a competitive, established category.
Editorial Design
Branding Design
Marketing Strategy
We found that idea in the logo itself. Drawing on its fundamental form, we developed the concept of ‘Infinity’ to capture the spirit of Lesso Home: infinite solutions, infinite innovation and infinite connection. Infinity speaks to the depth of the offer, the restless drive to improve, and the relationships that link suppliers, builders and homeowners into one continuous system.
From this single idea, we built a brand world that is coherent and flexible, giving Lesso Home a confident, distinctive presence as it establishes itself in Australia.
Chicago Sweets
