With Sydney property market booming since 2013, there has been a huge demand for emerging building materials. Far East Tiles, a competitive China-based tiles manufacturer, is renowned for its extremely thin and durable tiles, who plans to enter the Australian market with a brand new localised image. Differentiating from conventional product-focused logic, I categorised the products into 11 unique collections by hues and textures. The title for each collection is inspired by a natural element such as wind, light and rocks, etc. By applying a well-structured sans font and a fresh and vibrant colour palette, it aims to deliver a clear, strong and remarkable product catalogue to potential clients.